Scents have been often used to attract customers, and a recent study from the International journal of Marketing Studies shows that customers "felt greater pleasure and stimulation, expressed intention to revisit the store and spent more in a scented environment than in an unscented one."
“Smell is one of the most unique of human senses,” said Jennifer Dublino, vice president of development at ScentWorld Events, the scent marketing industry’s US-based trade group. “Scent enters the limbic system [of the brain] and bypasses all of the cognitive and logical thought processes and goes directly to the emotional and memory areas of the brain. There’s an instant effect on the customer.”
According to Dublino, the global scent marketing industry is growing at a rate of 15% per year. Asia is the fastest-growing market, with Latin America and the Middle East following closely behind.
Read the full article here: Why it matters if stores smell delicious
